Henry Schein Practice Solutions

Henry Schein Practice Solutions

Henry Schein Practice Solutions (HSPS) is the leading provider of practice management software for dental practices.

Objectives & Approach
The campaign was targeted at a number of dental practices who send an estimated 4,000 appointment reminders to patients each day.

The aim was to reduce staff time by providing automated appointment reminder postcards.

Each postcard contained key information, including Patient’s name; Custom message; Information about what procedure patient is due for; contact information for dental practice.

Participating practices could choose the design of postcards and frequency of communication. They could also choose from the media channel of email reminders, text messages and printed postcards.


The customer response has been overwhelmingly positive to the campaign.

Dental practices save time and money due to reduced labor for office staff. An average of 15 hours of labor saved at each participating practice.